Scrappy by Terri L Sjodin
Author:Terri L Sjodin
Language: eng
Format: epub
Publisher: Penguin Publishing Group
Published: 2016-08-09T10:59:53+00:00
14. Customized gifts unique to your brand can reinforce your messaging.
To leave a favorable impression in the minds of television, radio, and print media professionals I met with while promoting my last book, I would send a special customized box of healthy chocolates that were designed to match the elements of the book cover. My publicist received countless e-mails from people afterward who commented on how much they appreciated the gesture and how rarely they received thank-yous from authors after interviews. Hopefully this will leave a favorable impression and encourage them to book me again in the future.
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